Brand Safety Videos

 Role of the Brand Safety Officer with AJ Brown

Louis Jones, the BSI’s Brand Safety Officer-in-Residence talks with A.J. Brown, Manager of Brand Safety and Monetization at Twitter about the role of the Brand Safety Officer (BSO) and its growing importance across the digital-advertising ecosystem. Louis and A.J. cover a wide range of topics of concern to BSOs, including ad adjacency, the use and evolution of frameworks, and reacting to the brand safety challenges that arise seemingly constantly.