Building a Technical Foundation for Advertisers

Shailley Singh, Senior Vice President of Product Management and Global Programs for the IAB Tech Lab, spoke recently with Louis Jones, the BSI’s Brand Safety Officer-in-Residence. The two discussed various IAB Tech Lab tools and initiatives, including the recently launched Global Privacy Platform. Singh also talked about the importance of full transparency and tech standards that go beyond borders, and why good players need to take the lead in the digital ad ecosystem.