TRUSTX and the Brand Safety Community

In this video, BSI’s Brand Safety Officer-in-Residence Louis Jones talks with Terri Walter and David Kohl of TRUSTX. Terri and David tell Louis about what you should be concerned about and what you should be doing when it comes to brand safety, including getting brands to lean into brand safety, the human involvement required for brand safety efforts, and why the role of the BSO has become so important.