The Brand Safety Institute has compiled resources for certified Brand Safety Officers and others in digital advertising who are dealing with brand safety issues on a day-to-day basis. Collecting the work of leading professionals and brand safety experts in one convenient location, it's everything one needs to implement an effective brand safety practice, grow their career, and become an invaluable corporate resource.
BSI's Brand Safety Officer-in-Residence amplifies the voice, contributions and importance of a well-trained and resourced Brand Safety Officer. They provide guidance and leadership to the brand safety community on issues related to: training and education, how to stand up and run impactful corporate brand safety programs, and safeguarding trust and safety in the media ecosystem. Learn more »
For 2023 BSI has a new Brand Safety Officer-in-Residence, Jennette Offenberg of Merck. Jennette explores with CMO, Louis Jones, her thoughts on the role for BSI, her perspectives on being a BSO, and how BSI contributes to her brand safety practice at Merck in both a video one-on-one, and in a written Q&A.More »
Everything you need, from BSI and around the industry, to advance your brand safety practice
Deep-dives into the pressing issues in brand safety and suitability