Learn how to navigate brand safety and suitability on digital platforms. Marketers will get insights from the experts on platform safety, campaign settings and measurement, what brand safety isn't, and more.
Placing priority on diversity, equity, and inclusion (DEI) is not just the right thing to do, but there are also many practical brand safety benefits for a company. This part of our larger Diversity, Equity, and Inclusion Knowledge Center point you to the resources from around our industry to kick-start your DEI practice.
Brand Safety Officer-in-Residence
BSI's Brand Safety Officer-in-Residence amplifies the voice, contributions and importance of a well-trained and resourced Brand Safety Officer. They provide guidance and leadership to the brand safety community on issues related to: training and education, how to stand up and run impactful corporate brand safety programs, and safeguarding trust and safety in the media ecosystem. Learn more »
For 2023 BSI has a new Brand Safety Officer-in-Residence, Jennette Offenberg of Merck. Jennette explores with CMO, Louis Jones, her thoughts on the role for BSI, her perspectives on being a BSO, and how BSI contributes to her brand safety practice at Merck in both a video one-on-one, and in a written Q&A. More »
