Brand Safety Resources

The Brand Safety Institute has compiled resources for certified Brand Safety Officers and others in digital advertising who are dealing with brand safety issues on a day-to-day basis. Collecting the work of leading professionals and brand safety experts in one convenient location, it's everything one needs to implement an effective brand safety practice, grow their career, and become an invaluable corporate resource.

Best Practice Guides

Tools

Video Library

Brand Safety Frameworks

Industry Research

Platform Policies & Community Guidelines

DEI Resources from Across the Industry

Placing priority on diversity, equity, and inclusion (DEI) is not just the right thing to do, but there are also many practical brand safety benefits for a company. This part of our larger Diversity, Equity, and Inclusion Knowledge Center point you to the resources from around our industry to kick-start your DEI practice.

Brand Safety Officer-in-Residence

BSI's Brand Safety Officer-in-Residence amplifies the voice, contributions and importance of a well-trained and resourced Brand Safety Officer. They provide guidance and leadership to the brand safety community on issues related to: training and education, how to stand up and run impactful corporate brand safety programs, and safeguarding trust and safety in the media ecosystem. Learn more »

In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence

For 2023 BSI has a new Brand Safety Officer-in-Residence, Jennette Offenberg of Merck. Jennette explores with CMO, Louis Jones, her thoughts on the role for BSI, her perspectives on being a BSO, and how BSI contributes to her brand safety practice at Merck in both a video one-on-one, and in a written Q&A. More »

Creator-in-Residence

BSI's Creator-in-Residence, Elijah Psysk, will help guide our work with the growing creator economy, in the name of brand safety, and will also help elevate BSI’s messaging to its communities across our work and social platforms. Learn more »