Brand Safety Resources | Brand Safety Institute

The Brand Safety Institute has compiled resources for certified Brand Safety Officers and others in digital advertising who are dealing with brand safety issues on a day-to-day basis. Collecting the work of leading professionals and brand safety experts in one convenient location, it's everything one needs to implement an effective brand safety practice, grow their career, and become an invaluable corporate resource.

Brand Safety Officer-in-Residence

BSI's Brand Safety Officer-in-Residence amplifies the voice, contributions and importance of a well-trained and resourced Brand Safety Officer. They provide guidance and leadership to the brand safety community on issues related to: training and education, how to stand up and run impactful corporate brand safety programs, and safeguarding trust and safety in the media ecosystem. Learn more »

In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence

For 2023 BSI has a new Brand Safety Officer-in-Residence, Jennette Offenberg of Merck. Jennette explores with CMO, Louis Jones, her thoughts on the role for BSI, her perspectives on being a BSO, and how BSI contributes to her brand safety practice at Merck in both a video one-on-one, and in a written Q&A.More »

Resource Library

Everything you need, from BSI and around the industry, to advance your brand safety practice

Best Practice Guides

Tools

Video Library

Brand Safety Frameworks

Industry Research

Platform Policies & Community Guidelines

Knowledge Centers

Deep-dives into the pressing issues in brand safety and suitability

Ad Adjacency and Brand Suitability

No matter your role in the digital advertising industry, the Brand Safety Institute can help you understand how to create, maintain, and leverage brand safe environments.

Brand Safety Metrics and Measurement

There is a common set of key concepts and metrics that can help organizations understand and track brand safety more effectively internally, as well as with their partners.

Consumer Privacy

Consumer privacy is becoming a part of the daily discussion of brand safety. It’s no longer a question of if or even when brands, publishers, and platforms will need to address consumer privacy, but how.

Twitter and Brand Safety

As a new course for Twitter unfolds under Elon Musk, agencies, brands, and publishers will need help to guide their activity on the platform, which had become a reliable partner in the fight for brand safety.

Breaking News: Is it Brand Safe?

BSI has gathered tools and insights from experts to help you determine where news fits into your advertising plan, and to help you fine-tune your strategies for when bad news strikes.

Brand Safety Evolves

Louis Jones takes stock of the digital advertising industry in the wake of difficult times, looking for opportunities to sharpen our focus on brand safety and balance consumer touch with corporate values.