From Around the Industry
This resource from the Brand Safety Institute features articles, announcements, and case studies from across the advertising and tech industries. See how companies are using AI to tackle content moderation, misinformation, ad placement, and other brand safety challenges.
[Ed. note: the above written with ChatGPT]
Industry POV
AI is a fast, varied, and highly debated topic impacting many aspect of how the industry works and keeps brands safe. BSI is featuring this POV, as well as other industry experts, to help you further shape your company POV on AI trends.
Brad Berens — futurist, media strategist, with a career in digital marketing and audience behavior — and BSI’s Louis Jones explore the future of AI broadly and within brand safety. They tackle AI impacts in media transparency, content adjacency risks, and evolving responsibility of brand stewards in an increasingly automated, creator-led environment. Watch
Marketers can't overlook the astonishing number of vibrant startups out there. OpenAI is just a poster child for an explosion of promising entrants, according to David Doty. Read more
Futurist Richard Bukowski writes, "Ethics will play a crucial role in shaping future versions of GAI and its offspring, and this realization is not lost on those advocating for safety and partnership with these platforms.” Read more
*Disclaimer: Industry POV does not reflect the opinion of BSI, but are offered as perspective and education on the topic of AI.
Marketing professionals question Meta's Advantage+ automation effectiveness as November 2024 concerns resurface following ongoing control tensions.
The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability.
During an 'AI Meets Adtech' panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.
AI search is hitting online traffic – but publishers can protect themselves by maximizing their brand safety, datal, and content in powerful new ways.
Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.
The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.
AI excels in the tasks that have made brand safety and suitability a hard nut to crack as content becomes more dynamic, fragmented, and fast-moving. This blog explains how AI is shaping the next generation of brand safety and suitability.
Speaking onstage at the SXSW conference in Austin, Texas, Signal President and advocate for secure communications, Meredith Whittaker, referred to the use of AI agents as “putting your brain in a jar,” and cautioned that this new paradigm of computing — where AI performs tasks on users’ behalf — has a “profound issue” with both privacy and security.
Plus: Publishers well-positioned for what's to come
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
As children and teens become more exposed to the dangers of social media and online advertising, regulators are stepping in to help protect them.
In 2023, computer scientist and artist, Dr. Joy Buolamwini, was named one of Time’s "100 Most Influential people in AI" for good reason — prejudice that’s often baked into this technology has victimized women and people of color.
Nick Clegg offers a new approach to identifying and labeling AI-generated content.
Nick Clegg offers a new approach to identifying and labeling AI-generated content.
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time.
As the AI landscape continues to evolve, it is crucial for industry players to prioritize ethical & safety considerations in their processes.
As we step into 2024, digital marketing specialists foresee considerable growth in the field, with a focus on AI, regulatory modifications...