From understanding foundational concepts to level-setting on difficult conversations between marketers and platforms, this guide equips marketers with the knowledge to protect their brand and make informed ad buying decisions.
What You’ll Learn
Foundational Concepts
Understand the essential terminology and definitions that form the backbone of brand safety. Explore industry frameworks such as those established by the Global Alliance for Responsible Media (GARM) and how they provide a common language and standards for ensuring brand safety across different platforms.
Monitoring Compliance
Explore the importance of using both first-party and third-party tools to continuously monitor brand safety and suitability. Gain insights into how transparency reports can inform and enhance your brand safety practices.
Roles and Responsibilities Across the Ecosystem
Disentangle the roles and responsibilities of various stakeholders in the digital supply chain, including platforms, publishers, and third-party providers. Learn how collaboration and accountability are key to maintaining a safe and suitable advertising environment.
Navigating Platform Safety Policies
Get practical guidance on how to navigate and adhere to platform safety policies. Learn about reporting procedures for objectionable content and how platform rules impact brand safety efforts.
What Brand Safety Isn’t
Clarify common misconceptions about brand safety. Understand the facets of responsible marketing that typically fall outside the scope of platform brand safety teams, and how best to navigate these incongruencies when issues arise.