Creating a More Thorough
and Effective Brand Safety Plan

Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan.

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Lead & Socialize Brand Safety in your Company

Work Fastidiously with the Platforms & Publishers

Determine your Stance on Mis/Disinformation

Be clear on your Strategy or Focus on Diversity, Equity, & Inclusion

Deepen your Relationship with Verification/Brand Safety Companies

Do your Homework