Creating a More Thorough and Effective Brand Safety Plan

Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan. As part of our inaugural "Brand Safety Week", Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms and you can find these videos below.


Lead & Socialize Brand Safety in your Company

Work Fastidiously with the Platforms & Publishers

Determine your Stance on Mis/Disinformation

Be clear on your Strategy or Focus on Diversity, Equity, & Inclusion

Deepen your Relationship with Verification/Brand Safety Companies

Do your Homework