Creating a More Thorough and Effective Brand Safety Plan
Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan.
Lead & Socialize Brand Safety in your Company
Work Fastidiously with the Platforms & Publishers
Determine your Stance on Mis/Disinformation
Be clear on your Strategy or Focus on Diversity, Equity, & Inclusion
Deepen your Relationship with Verification/Brand Safety Companies
Do your Homework
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