Brand Safety Week 2021

Brand Safety Evolves

Originally presented at BSI's "Innovation in Brand Safety" at Brand Safety Week, on Wednesday, November 3, 2021

Louis Jones, the Brand Safety Institute’s Brand Safety Officer-in-Residence, kicks off the discussion by synthesizing his own experience and observations with insights gleaned in his conversations with industry experts about the evolution of brand safety—and how companies can evolve their own practice of brand safety in 2022 and beyond. Originally published as a white paper, Brand Safety Evolves, this presentation delves into greater detail of Jones' process and learnings.