Brand Safety Institute at Cannes 2022

BSI co-founder Neal Thurman discusses what will be on tap when he and fellow co-founder Mike Zaneis head to the 2022 Cannes Lions International Festival of Creativity. Neal and Mike will take part in a June 21 town hall put on by Oracle Advertising and the IAB entitled, "The Pursuit of Brand Purpose and Suitability". Along with other leaders from across the industry, Neal and Mike will explore the significance of brand purpose, underscored by the suitability practices and responsibility measures required to support truly authentic and relevant customer experiences.