The Social Responsibility of Media & Technology Providers in an AI Intensive World

Here in 2023/24, you cannot have a conversation without bringing up the impact of AI, particularly Generative AI, in raising concerns about the proliferation of content and its authenticity. While this is a very legitimate concern, it turns out that most believe that our best weapon is generative AI itself!

AI in more conventional terms, has been with us for sometimes – all the connectivity/bid streams with supply chain providers, and all the targeted content/ad placements of the social platforms all involve some level of algorithmic processing. Today’s generative AI concepts are based on large language models, able to comprehend context and sentiment in new and potentially helpful ways. As with all things tech in our world, bad players will figure out how to take advantage of this capability in ways that are harmful to both brands and people.

There are several new entrants to the ecosystems who already using these large language models to be effective in Trust & Safety applications, brand safety applications, and in monitoring livestream content in relative real time. The possibilities on both sides of the equation will blossom soon. In the meantime, here are some broad thoughts on social responsibility for media & tech.

Spotting tech-driven disinformation isn't getting easier - Marketplace

Joan Donovan of Boston University discusses the risks posed by deepfakes and other forms of political deception enabled by artificial intelligence. She’s not as impressed, though, by the technology’s business prospects.

FTC Proposes New Protections to Combat AI Impersonation of Individuals External Link

Agency finalizes rule banning government and impersonation fraud and seeks to extend protections to individuals

Meet the scientist protecting women of color from the wrong side of AI External Link

In 2023, computer scientist and artist, Dr. Joy Buolamwini, was named one of Time’s "100 Most Influential people in AI" for good reason — prejudice that’s often baked into this technology has victimized women and people of color.

Ethical Considerations For AI-Driven Marketing External Link

There's a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Here are my top five ethical issues for marketers and agencies to consider.

Here is how a startup named after a Black inventor is addressing AI's racial bias External Link

"Latimer, named after the historic Black inventor Lewis Latimer, is training a new large language model to more accurately represent Black history and culture.

See also: Generative AI startup Latimer, known as the ‘BlackGPT’, will launch a new bias detection tool and API External Link

Microsoft accused of damaging Guardian’s reputation with AI-generated poll External Link

Publisher says poll speculating on cause of woman’s death that appeared next to Guardian article caused ‘significant reputational damage’

5 Insights on Generative AI, Social Impact and the Role of Business External Link

Article co-authored with Jane Nelson, Director, Corporate Responsibility Initiative, Harvard Kennedy School. Generative Artificial Intelligence (AI) is triggering transformations that were hard to envisage even a year ago, with some predicting it could be as transformative as the Industrial Revolution.

3 emerging practices for responsible generative AI External Link

For our midyear update, we’d like to share three of our best practices based on this guidance and what we’ve done in our pre-launch design, reviews and development of generative AI.

Responsible Use of Generative AI External Link

Generative AI risks have not been as deeply explored as the capabilities. Can business users trust the outputs of this kind of AI application?

Responsible by Design: Five Principles for Generative AI in Financial Services External Link

To balance risk and opportunity, institutions must build a new risk model suited to an evolving technology.

ChatGPT and the potential for AI-generated content for corporate social responsibility External Link

Explore how ChatGPT's powerful language model can revolutionize corporate communication and CSR efforts.

What is responsible AI and how can it help harness trusted generative AI? External Link

Understand generative AI’s new risks and how PwC’s Responsible AI helps build trust and what it means for business users and data scientists.

What is Generative AI? Everything You Need to Know External Link Requires Email

Generative AI is a type of artificial intelligence technology that can produce various types of content. Find out how it works and why it's a hot commodity.