How are other Companies Tackling Social and Media Responsibility?
There is no one size fits all approach to Social Responsibility - every decision stems from the unique market position, resource footprint, and other dynamics of each brand and company. Many companies and brands are expressing some level of visibility to broader company ESG goals and their ability to measure, if not monitor their progress. These efforts should also be leveraged in how the brand/company engages with consumers, and undoubtedly has some impact on consumer preference choices over time. The time to explore (and even make a few mistakes) is now, while everyone is trying to get their footing on how to move forward in attaining Social Responsibility goals.
Exploring Media Responsibility with Meta
Meta defines media responsibility as the commitment of the entire marketing industry to a better world through a more accountable, equitable and sustainable advertising ecosystem. Read More »
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