Neal Thurman

Louis Jones, BSI’s Chief Marketing Officer and former BSO-in-Residence, talks to BSI Co-Founder Neal Thurman about where BSI – and the digital advertising industry itself – is heading, and why the BSI's mission of getting everyone in the ecosystem on the same page is so valuable to industry players.

What you'll learn:

  • The value of having a community of certified brand safety professionals
  • Why he’s optimistic about marketers being able to do better with their buying choices
  • Improving the relationship between creators and marketers – and how they can facilitate a two-way conversation that's productive for both
  • How what we’ve learned from past tech innovations can be useful as we approach Web 3.0 and other emerging formats, and about some encouraging innovations in the space
  • And about his initial personal experiences in the virtual space