Breaking News: Is it Brand Safe?

Bad news is going to happen. That doesn’t mean news is not brand safe. In fact, supporting news and information in hard times can be very brand-positive. The Brand Safety Institute has gathered tools and insights from experts to help you determine where news fits into your advertising plan, and to help you fine-tune your strategies before bad news strikes.

GARM Issues Release to Help Brands Navigate Brand Suitability in Time of War

The Global Alliance for Responsible Media (GARM) has issued a release with suggestions to help brands navigate brand suitability during this time of war.

Update: GARM Brand Safety Guidance: Hamas Terror Attack and Israeli Military Response in Gaza

Local Media Advertising Inclusion List

The Brand Safety Institute, in partnership with the Local Media Consortium (LMC) and Scott Cunningham, consultant and Founder of the IAB Tech Lab, created a media-buying “Local News Advertising Inclusion List” that opens up thousands of vetted local media advertising opportunities.

How the Israel-Hamas war is affecting ad spend

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.

Brand Safety Controls Are Demonetizing Publishers’ Israel-Hamas Coverage

Similar concerns also throttled reporting on the Russia-Ukraine war and Covid-19

Brands, Please Don’t Add 'Israel' And 'Hamas' To Your Keyword Blocklists

Advertisers that shun legit news sites for fear of blowback from consumers should think twice, says Vanessa Otero, CEO of Ad Fontes Media.

War in Israel becomes new test of social media safeguards built for brands

As the war in Israel continues, terrorist videos and disinformation test the global digital media landscape.

How Brands Can Learn To Stop Worrying About Brand Safety And Love The News

Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.

War-Fueled Brand Safety Concerns Squeeze Social Platforms

There is a fear brands are indirectly funding misinformation.

Media agencies struggling to keep brands advertising around bleak Ukraine news cycle

When Applebee’s dancing cowboy ad interrupted CNN’s Ukraine war report last week, it quickly became the subject of social media mockery, leading it to pull ads and CNN to overhaul its ad placements against news. But Applebee’s isn’t the only brand concerned about advertising next to war coverage. The Drum caught up with media agencies about what they’re seeing.

Why Advertisers Need to Help Solve the Brand-Safety Problem

Advertisers specifically avoid showing up next to big news stories. This is a big problem. And we need to build creative solutions—with the help of advertisers.

Advertisers are pulling ads from war coverage, and it's making it hard for publishers to monetize readership spikes

Many advertisers don't want to appear near Russia-Ukraine war coverage, which can deprive news publishers of a critical funding source.