AJ Brown

New BSI COO, AJ Brown has a conversation with BSI CMO, Louis Jones, about his views on the future of brand safety, and BSI’s industry role of guiding brand safety professionals across both media quality issues and responsible media choices.

“[BSI]….gives Brand Safety Professionals a way to access other people in the industry, and with established definitions, it provides a valuable forum, and it helps others have a way to harmonize their solutions with the rest of the industry”

HubSpot Video


AJ Brown Set to Drive Industry Acceleration at BSI as COO

The Brand Safety Institute (BSI), the advertising industry’s community of practice for brand and people safety, announced today that AJ Brown has joined the organization as Chief Operating Officer. In this role for BSI, Brown will focus on growing BSI’s influence in the industry and bringing his unique perspective on brand safety from the former Twitter (now X). As part of his agenda for BSI, he will orchestrate BSI’s growth as the brand safety field expands and harmonize operations across its editorial, educational, and partnership endeavors.

“AJ brings a rare combination of experience as a brand safety professional, strong relationships across the industry, and a track record of building and managing growing teams to successful outcomes,” said BSI CEO and co-founder, Neal Thurman. “We couldn’t ask for a stronger brand safety veteran to add to the BSI leadership team and look forward to AJ’s leadership as we continue to grow our efforts to serve the digital advertising community.”

Read the full press release