Brand Safety Evolves
Creating a More Thorough and Effective Brand Safety Plan
Do Your Homework
Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to identify areas of leverage that can evolve your brand safety practice to keep up with these changing times. As part of our inaugural "Brand Safety Week", Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms. These discussions can help guide your own brand safety evolution, and to help that, we've developed a checklist of the steps you can take to accelerate your efforts in creating your own Brand Safety Plan.
In this video, Louis talks to Marc Goldberg, CRO at Method Media Intelligence.
Louis and Marc "get into the weeds" to look at the best practices for any thorough brand safety practice. What does a Brand Safety Officer - the person responsible for brand safety in an organization - need to know, and what tools - log files, block lists, pre- and post-bid analysis - do they need to know how to use.