Brand Safety Evolves
Creating a More Thorough and Effective Brand Safety Plan
Deepen your Relationship with Verification/Brand Safety Companies
Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to identify areas of leverage that can evolve your brand safety practice to keep up with these changing times. As part of our inaugural "Brand Safety Week", Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms. These discussions can help guide your own brand safety evolution, and to help that, we've developed a checklist of the steps you can take to accelerate your efforts in creating your own Brand Safety Plan.
BSI Brand Safety Officer-in-Residence Louis Jones continues his video series on how advertisers can create, maintain, and improve their relationships with their verification and brand safety partners. In this installment, Louis is joined by BSI Advisory Board member Eric Warburton, VP of Ad Operations at Horizon Media, who shares his insights about managing and refining client relationships across a wide range of environments. Eric discusses Horizon Media's efforts to benchmark and verify performance, how to balance cost and viewability standards, the pros and cons of participating in product alphas and betas, and what goes into -- and what can be learned from -- quarterly audits with verification and brand safety partners.