Industry Research

TAG Data & Insights: TAG research has demonstrated the concrete accomplishments that resulted from the collaborative efforts of hundreds of companies across the supply chain to raise standards, adopt best practices, share information, and address common challenges.
GARM Aggregated Measurement Report - April 2021: The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including Facebook, Instagram, Twitter and YouTube.
Examining Opaque Programmatic Markets with the Credibility Coalition AdSellers Dataset: Quantifying how the ads.txt and sellers.json standards are used in practice, via MisinfoCon
IPG Mediabrands' Latest Media Responsibility Index: Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.

Brand Safety Resources