Platform Policies and Community Guidelines

Twitter

Brand Safety @Twitter
Improving the health of the public conversation is a top priority for Twitter. Violence, harassment and other similar types of behavior discourage people from expressing themselves and create an unsafe environment, and this behavior has no place on Twitter. In addition to our work to combat this negative activity platform-wide, Twitter has invested in a suite of solutions aimed at ensuring a safe advertising experience for everyone who uses Twitter.
Amplify Publisher Program
The Amplify Publisher Program was created to make it easy for publishers to monetize video content on Twitter, and also turn-key for advertisers to align with brand-safe content.
The Twitter Transparency Center
While Twitter has been publishing biannual transparency reports since 2012, in 2020 these reports evolved into a more comprehensive Transparency Center covering a broader array of Twitter's transparency efforts. Twitter now includes sections covering information requests, removal requests, copyright notices, trademark notices, email security, Twitter Rules enforcement, platform manipulation, and state-backed information operations.
The Twitter Rules
Twitter's purpose is to serve the public conversation. Violence, harassment and other similar types of behavior discourage people from expressing themselves, and ultimately diminish the value of global public conversation. The Twitter Rules ensure all people can participate in the public conversation freely and safely.

TikTok

Safety Center
As a global community that thrives on creativity and expression, it's important that users feel safe and comfortable in this community. Our policies and tools are developed to promote a positive and safe environment for our community, and we trust that users will respect and utilize these measures to keep TikTok fun and welcoming for everyone.
TikTok Transparency Reports
"We publish Transparency Reports to provide visibility into the volume and nature of content removed for violating our Community Guidelines or Terms of Service. We also report how we respond to law enforcement requests for information, government requests for content removals, and intellectual property removal requests. This report covers the second half of 2020 (July 1 - December 31)..."
TikTok Inventory Filter
"TikTok Inventory Filter is a proprietary solution which gives advertisers control over the type of content which runs next to their ads. While all content on our platform goes through careful moderation against our Community Guidelines... TikTok Inventory Filter is an additional layer of control, specifically for advertisers, to help you ensure that your advertising appears adjacent to content that aligns with your advertising goals and brand identity, as your brand guidelines may not necessarily align with TikTok’s guidelines."

YouTube

Making YouTube safer
At the heart of our approach are the four Rs - we Remove content that violates our policies, Reduce the spread of harmful misinformation and borderline material, Raise up authoritative sources for news and information, and Reward trusted Creators.
Community Guidelines
Our Community Guidelines are designed to ensure our community stays protected. They set out what's allowed and not allowed on YouTube, and apply to all types of content on our platform, including videos, comments, links, and thumbnails.

Google

2021 Ads Safety Report
Annual report on Google’s efforts to prevent malicious use of our ads platforms
2020 Ads Safety Report
Providing visibility on the ways we're stopping badness in the ads ecosystem has long been a priority—and this year we're sharing more data than ever before.

Facebook

Brand Safety Across the Facebook Family of Apps and Services
This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.
About Brand Safety on Facebook, Instagram, WhatsApp and Audience Network
Brand safety allows you to control where your ads are delivered on Facebook, Instagram, WhatsApp and Audience Network. You can prevent your ads from appearing within or alongside content and publishers that aren't suitable to your brand.
Good Questions, Real Answers: Safety
We are dedicated to keeping our platforms safe, whether you're here to keep in touch with friends or you're promoting your business on our apps. We know we have more to do, so we're working with governments, policymakers, civil organizations, academics, advertisers and other experts as we continue the fight against harmful content.
Community Standards Enforcement Report, Fourth Quarter 2020
"This report provides metrics on how we enforced our policies from October through December, including metrics across 12 policies on Facebook and 10 on Instagram."

Pinterest

Community guidelines
Pinterest isn't a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses.

Reddit

Reddit Advertising Platform Terms
These govern the access and use of the Reddit Advertising Platform.
Reddit Advertising Policy
The Reddit Advertising Policy (the "Policy") governs all native ads published on Reddit and applies to all advertisers.
Reddit Ads Community
This is a place for advertisers to find announcements and have discussions about the Reddit Ads platform. This is an admin-sponsored community.

Twitch

Community Guidelines
These guidelines fall under a common sense philosophy and apply to all user generated content and activity on our services.
Transparency Reports
Transparency Reporting is an important measure of accountability that provides insight about how we are improving safety on Twitch.
Branded Content Guidelines
Branded content is any content produced by streamers featuring products or services based on an exchange of value, such as being paid or receiving goods or services. Sometimes these types of deals are referred to as paid product placements, endorsements or sponsorships.

Snap

Community Guidelines
These Guidelines apply to all content on Snapchat — and to all Snapchatters, equally. Advertisers and Media partners in Discover agree to additional guidelines, including the requirement that their content is accurate and where appropriate, fact-checked.
Advertising Policies
Advertisers must be honest about the products, services, and content their ads promote; they must avoid content that misleads, deceives, or offends; and they must never compromise our users' privacy.

Xbox

Xbox Transparency Report
The Xbox Transparency Report covers a wide range of actions that Microsoft has taken to moderate content on the Xbox platform. Our goal is to share with you the work that happens behind the scenes so our community can understand our approach and practices in safety.