Brand Safety Resources
Resources
Platform Policies & Resources
While we strive to ensure our members have the most up-to-date policy and product information from the major platforms, the best sources of truth will always be their respective business and consumer help centers. To make keeping apprised of updates easier, BSI has aggregated relevant platform policies and resources in one place for you.
For additional guidance on navigating brand safety & suitability on platforms, check out BSI’s recently published Marketer's Guide to Brand Safety & Suitability on Platforms.
Platforms listed in alphabetical order.
- Platform Safety Policies
- LinkedIn Professional Community Policies
- Brand Safety Policies
- How We're Keeping LinkedIn Safe for Advertisers
- Advertising Content Policies
- LinkedIn Advertising Policies
- Transparency Reporting
- LinkedIn Community Report
- Additional Resources
- LinkedIn Audience Network Brand Safety Hub
- Quality and brand safety for the LinkedIn Audience Network
Meta
- Platform Safety Policies
- Facebook Community Standards
- Instagram Community Guidelines
- Brand Safety Policies
- Partner Monetization Policies
- Content Monetization Policies
- Advertising Content Policies
- Advertising Standards
Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. - Transparency Reporting
- Transparency Center
- Community Standards Enforcement Report
- Additional Resources
- About brand suitability controls
There are several brand suitability controls to help you place ads adjacent to organic content that is more suitable for your brand on Facebook, Instagram and Meta Audience Network. - Brand safety and suitability in Ads Manager
To see and update your brand suitability controls, use the brand safety and suitability area in Ads Manager. - Media Responsibility Center
At Meta, we define media responsibility as the commitment of the entire marketing industry to contribute to a better world through a more accountable, equitable and sustainable advertising ecosystem, and think about it through four pillars: safety and expression; diversity, equity, and inclusion; privacy and transparency; and sustainability. Learn more about our work across these pillars.
- Platform Safety Policies
- Pinterest Community Guidelines
- Brand Safety Policies
- Pinterest Brand Safety Hub
- Advertising Content Policies
- Pinterest Advertising Guidelines
- Transparency Reporting
- Pinterest Transparency Report
- Platform Safety Policies
- Reddit Content Policy
- Brand Safety Policies
- Reddit Brand Safety Hub
- Advertising Content Policies
- Reddit Ads Policy
- Transparency Reporting
- Reddit Transparency Reports
Snap
- Platform Safety Policies
- Snap Community Guidelines
- Brand Safety Policies
- Inside Snap's Approach to Brand Safety
- Advertising Content Policies
- Snap Advertising Policies
- Transparency Reporting
- Snap Transparency Report
Spotify
- Platform Safety Policies
- Spotify Platform Rules
- Additional Resources
- Spotify for Podcasters Community Guidelines
- Brand Safety Policies
- Monetization Policies & Brand Safety Policies
- Spotify Brand Safety Hub
- Advertising Policies
- Advertising Help Center
TikTok
- Platform Safety Policies
- TikTok Community Guidelines
- Brand Safety Policies
- TikTok Brand Safety Center
- TikTok Brand Suitability Hub
- TikTok Inventory Filter Policies
- Advertising Content Policies
- TikTok Advertising Policies
- Transparency Reporting
- TikTok Transparency Reporting
- Additional Resources
- TikTok Safety Center
- TikTok Privacy Center
- TikTok Transparency Center
- TikTok Safety Newsroom
- TikTok's Approach to Keeping People Safe
- TikTok's Approach to Maintaining Platform Integrity
- TikTok's Approach to Protecting Teens Online
- TikTok's Approach to the For You feed & Recommendation Safety
Twitch
- Platform Safety Policies
- Twitch Community Guidelines
- Brand Safety Policies
- Amazon Ads: Brand-Safe Solutions You Can Trust
- Advertising Content Policies
- Twitch Advertising Guidelines and Acceptance Policies
- Transparency Reporting
- Twitch H1 2023 Transparency Report
- Additional Resources
- Amazon Ads: A Beginner's Guide to Brand Safety
X
- Platform Safety Policies
- The X Rules
- Brand Safety Policies
- X Brand Safety Policy
- Advertising Content Policies
- X Ads Policies
- X Ads Policy Update Log
- Transparency Reporting
- X Transparency Center
- X H2 2021 Transparency Report
- Additional Resources
- Brand Safety @ X
At X, our purpose is to serve the public conversation. And we're committed to providing a safe environment where everyone – including brands – can participate freely and confidently. There's still much work to be done. And we won't rest until we have a X that's welcoming, exciting, and empowering for all. - Amplify Publisher Program FAQs
he Amplify Publisher Program was created to make it easy for publishers to monetize video content on X, and also turn-key for advertisers to align with brand-safe content.
YouTube
- Platform Safety Policies
- YouTube Community Guidelines
- Brand Safety Policies
- YouTube Advertiser-Friendly Content Guidelines
- Advertising Content Policies
- Ad requirements for YouTube
- Transparency Reporting
- YouTube Community Guidelines Enforcement Report
- Additional Resources
- How YouTube Works
- Google Ads Help: About Content Suitability
- Google 2023 Ads Safety Report