A BSI series, hosted by Lou Paskalis, developing knowledge and best practices for marketers operating in the programmatic marketplace; powered by the unique insights of TAG TrustNet.
Lou Paskalis has three decades of client-side leadership experience, having led Global Communications Planning, Media Investment, Marketing Data Strategy and Brand Safety and Suitability at Bank of America; Media, Content and Mobile Marketing at American Express and many related roles at E. & J. Gallo prior to that. Paskalis is currently the Chief Strategy Officer of Ad Fontes Media.
Together with TAG TrustNet and other partners, the ANA published the key findings from the 18-month research project. In doing so, the body is hoping to start a public conversation that will lay the groundwork for Phase 2.
Interview with Bob Liodice, CEO ANA, and Mike Zaneis, CEO TAG, on the ANA Programmatic Transparency Study "First Look" results. Recorded at the TAG TrustNet event in Cannes 2023.
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ANA Programmatic Transparency Study "First Look" results discussion with Bob Liodice, CEO of ANA, Mike Zaneis CEO of TAG and guests. Recorded at the TAG TrustNet event in Cannes 2023.
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