BSI Co-Founder Mike Zaneis on Why Collaboration is Key in the Fight for Brand Safety

BSI’s Brand Safety Officer-in-Residence Louis Jones talks with Trustworthy Accountability Group CEO and BSI co-founder Mike Zaneis.

What you'll learn:

  • About the coming together of the entire ecosystem in the fight for brand safety
  • How addressing adjacency concerns brings the breadth of brand safety efforts into full picture
  • The new tool that enables every dollar and impression to be tracked, standardizes data asymmetries and differing contractual arrangements, and provides transparency for supply-chain optimization
  • Why the collaborative nature in the industry makes him optimistic about the future of brand safety

Related links:

TAG TrustNet (originally presented at Brand Safety Week, Wednesday, November 3, 2021)

GARM Brand Safety Floor and Suitability Framework

Adjacency Issues in the News

Brand Safety Officer certification