Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Z Glenn on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Z Glenn on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Z Glenn on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
by Brand Safety Institute on Nov 22, 2023 4:00:34 PM
The Drum has a new article on Elon Musk's suit against Media Matters for the watchdog's claims that "X sometimes run...
Context in Digital Advertising Adjacent to Gaming Content
by Brand Safety Institute on Apr 17, 2023 5:00:00 PM
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience,...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...