At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader...

The Brand Safety Institute today released its Brand Safety Resource Library. 

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...

Brand Safety Bingo

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks...