BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI...

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

By the time they're involved, it's too late.

Let's get specific

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.

Advertisers are funding online disinformation, and they don't even know it.

Do you trust me?

by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM

We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...