News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...

Brand Safety Bingo

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks...

BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI...

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...