BSI Spotlight Video Series

Digital advertising presents a consistent drumbeat of new and evolving issues that brand safety practitioners must understand and guide their organizations through. BSI Senior Fellow Louis Jones has led the development of BSI’s Spotlight Series to focus on many of these issues, featuring expert commentary from across the industry. 

Brand Safety Standards

Brand Safety Standards: the wealth of knowledge across competing parties & technical specifications gives us the aggregate knowledge required to set standards that work for most. It is no easy task, taking commitment to strong & fair ideals.
Brand Safety Metrics and Measurement Knowledge Center

Suitability

"Media for Good” fuses Suitability with Media/Social Responsibility Goals. It takes more effort but is intended to show your brand/service in the most thoughtful and conscious light. When it comes to your brand reputation, great care yields better results.
Social Responsibility Knowledge Center

Media Responsibility

Having a solid grasp on what may be be considered High, Medium, or Low risk in the Industry Suitability Framework will be the key to managing your brands’ risk and reputation as you strive to match Media Responsible inventory choices with brand values.
Ad Adjacency and Brand Suitability Knowledge Center

Journalism

From the high of nations around the world celebrating their Olympic efforts, to the low of divisiveness and misleading information in the political season, remember that quality journalism can lift your brand when in the right context.
Funding Quality News and Journalism Knowledge Center

Diverse Voices in Journalism

News is a critical factor to deciphering the world around you. Not only do you want to hear from people that share your backgrounds/perspectives, but people also want to know about differing opinions. Drawing from multiple credible sources enhances all.
Diversity, Equity, and Inclusion Knowledge Center

Privacy

Staying vigilant against piracy and malvertising is crucial for brand safety, as these threats can compromise brand integrity, damage reputations, and lead to significant financial losses.
Consumer Privacy and Safety Knowledge Center