Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to identify areas of leverage that can evolve your brand safety practice to keep up with these changing times. As part of our inaugural "Brand Safety Week", Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms. These discussions can help guide your own brand safety evolution, and to help that, we've developed a checklist of the steps you can take to accelerate your efforts in creating your own Brand Safety Plan.
In this video, Louis talks to Scott Grenz, former Vice President of Global Media at GSK (a global pharmaceutical and healthcare company). They discuss how a mature organization structures a brand safety practice, and how it leads to improved performance, better ROI, and quicker and more effective response to brand safety incidents.