The Evolution of Brand Safety, with Neal Thurman

Posted by Brand Safety Institute • Jun 8, 2021 2:23:31 PM

BSI co-founder, Neal Thurman, was recently interviewed by Tiffany Xingyu Wang of the Oasis Consortium (and a certified Brand Safety Officer herself) to discuss brand safety's evolution and maturation. Neal says that brand safety in its "awkward teenage" years, but he sees a path forward to a more routinized, professional approach in the future. 

The full discussion is in the video below:



Topics: Brand Safety, Role of the Brand Safety Officer