Work Fastidiously with Platforms & Publishers

Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to identify areas of leverage that can evolve your brand safety practice to keep up with these changing times. As part of our inaugural "Brand Safety Week", Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms. These discussions can help guide your own brand safety evolution, and to help that, we've developed a checklist of the steps you can take to accelerate your efforts in creating your own Brand Safety Plan.

In this video, Louis talks to Dave Byrne, Global Head of Brand Safety & Industry Relations at TikTok. Among the topics they discuss is how TikTok works with agencies and marketers to improve brand safety on its platform; how to maintain lines of communication that work in both directions; and how industry frameworks and standards help each side shape the conversation.


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