Louis Jones, the Brand Safety Institute’s Brand Safety Officer-in-Residence, kicks off the discussion by synthesizing his own experience and observations with insights gleaned in his conversations with industry experts about the evolution of brand safety—and how companies can evolve their own practice of brand safety in 2022 and beyond.
The Global Disinformation Index (GDI) summed it up when they said, “the harms of disinformation are proliferating around the globe––threatening our elections, our health, and our shared sense of accepted facts.” With the volume of content online, the rise of disinformation, or “fake news” is a challenge that needs to be tackled head-on. With serious and impending risk to brand equity due to misaligned messaging, brand safety solutions need to adapt, and brands need to take an active approach to protect themselves from inadvertently funding nefarious sites across the open web.
Join Jay Pinho, Head of Product Management for Brand Safety at Oracle Advertising and Danny Rogers, Co-founder and CTO of GDI for session around the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
Scott Cunningham and the Local Media Consortium presents the NewsPassID program that helps news publishers solve two of their longstanding issues: sending high-quality brand safety signals and allowing buyers to purchase inventory at scale. Scott will share data from the ongoing pilot deployments of NewsPassID.
The Trustworthy Accounting Group (TAG) demonstrates TrustNet, an always-on initiative to drive transparency, accountability, and efficiency across the digital advertising industry. TAG and Fiducia, a distributed ledger technology (DLT) business, will demonstrate how they have successfully used DLT and TAG's unique skillset to bring together campaign specific logfiles from multiple programmatic suppliers to create an immutable "shared truth" of campaign logfiles in near real time.