Guide to reducing the risk that a bad actor could gain access to a publisher’s users by exploiting weaknesses in the Direct...

Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.

Brand Safety Metrics 101

by Christine Desrosiers on Feb 15, 2021 8:35:45 PM

Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think...