Brand Safety Metrics 101

Posted by Christine Desrosiers • Feb 15, 2021 8:35:45 PM

Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think about the challenges of data collection.

Brand Safety Metrics 101

Topics: Ad Quality, Publishers, Malware, Viewability, SSP, DSP, buy side, sell side, Brand Marketers, Agencies, Verification & Measurement Vendors, security, measurement, data warehouse, analytics, Metrics, IVT, AdOps, account management, campaigns, data

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