Guide to reducing the risk that a bad actor could gain access to a publisher’s users by exploiting weaknesses in the Direct...
Understanding, Explaining, and Demonstrating the Value of a BSO
by Christine Desrosiers on Mar 4, 2021 7:22:57 PM
Discussion of how to communicate your value as a BSO across the company, and how to raise your profile.
Identifying, Preventing, and Addressing Adjacency Issues
by Christine Desrosiers on Feb 15, 2021 9:04:44 PM
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Brand Safety Metrics 101
by Christine Desrosiers on Feb 15, 2021 8:35:45 PM
Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think...