Identifying, Preventing, and Addressing Adjacency Issues

Posted by Christine Desrosiers • Feb 15, 2021 9:04:44 PM

Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.

Identifying, Preventing, and Addressing Adjacency Issues


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Topics: Ad Adjacency, Publishers, Block lists, SSP, DSP, buy side, sell side, Brand Marketers, Agencies, Verification & Measurement Vendors, analytics, Metrics, AdOps, account management, campaigns, exclusion list, policy, content

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