Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Christine Desrosiers
Christine Desrosiers serves as BSI's very first Brand Safety Officer in Residence, and also sits on the BSI Board of Advisors.
Recent Posts
Hardening Defenses to Prevent Malware in the Direct Sales Channel
by Christine Desrosiers on Mar 4, 2021 8:16:00 PM
Guide to reducing the risk that a bad actor could gain access to a publisher’s users by exploiting weaknesses in the Direct Sales Channel.
Understanding, Explaining, and Demonstrating the Value of a BSO
by Christine Desrosiers on Mar 4, 2021 7:22:57 PM
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Identifying, Preventing, and Addressing Adjacency Issues
by Christine Desrosiers on Feb 15, 2021 9:04:44 PM
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Brand Safety Metrics 101
by Christine Desrosiers on Feb 15, 2021 8:35:45 PM
Brand Safety Metrics 101, and introduction to the fundamental brand safety metrics
