Talking points for companies’ sales and business development teams to explain why their investment in an in-house BSO makes...
Christine Desrosiers
Recent Posts
Guide to reducing the risk that a bad actor could gain access to a publisher’s users by exploiting weaknesses in the Direct...
Discussion of how to communicate your value as a BSO across the company, and how to raise your profile.
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think...