Brand Safety Institute Resource Library | campaigns

Understanding, Explaining, and Demonstrating the Value of a BSO

by Christine Desrosiers on Mar 4, 2021 7:22:57 PM

Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.

Read More

Identifying, Preventing, and Addressing Adjacency Issues

by Christine Desrosiers on Feb 15, 2021 9:04:44 PM

Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.

Read More

Brand Safety Metrics 101

by Christine Desrosiers on Feb 15, 2021 8:35:45 PM

Brand Safety Metrics 101, and introduction to the fundamental brand safety metrics

Read More