Understanding, Explaining, and Demonstrating the Value of a BSO

Posted by Christine Desrosiers • Mar 4, 2021 7:22:57 PM

Discussion of how to communicate your value as a BSO across the company, and how to raise your profile.

Understanding, Explaining, and Demonstrating the Value of a BSO

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Topics: Certification, Brand Safety Officers, Ad Quality, Ad Adjacency, Publishers, Malware, Standards, SSP, DSP, buy side, sell side, Brand Marketers, Agencies, Verification & Measurement Vendors, IVT, AdOps, campaigns, keyword blocking, goals, goal-setting, best practices, processes, vendors, subject matter experts, trends, revenue

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Understanding, Explaining, and Demonstrating the Value of a BSO