Brand Safety Institute and Compliant Launch Industry-First Data Integrity Dashboard

Building on the success of BSI’s MFA Transparency Utility, new partnership gives publishers access to critical data compliance metrics

NEW YORK — April 24, 2025 — The Brand Safety Institute (BSI), an organization advancing brand safety through thought leadership, community, education, and certification, and Compliant, the technology brands rely on for data integrity, have launched the industry's first Data Integrity Dashboard for digital publishers. This expansion of BSI's publisher quality initiatives follows the successful launch of its MFA Transparency Utility last month.

The Data Integrity Dashboard, accessible to all publishers through the Brand Safety Institute's platform, features Compliant's quarterly-updated Publisher Compliance Index (PCI) – an assessment across 13 regulatory risk categories. This empowers publishers to understand their position and track improvements as advertisers increasingly prioritize data compliance in media buying decisions. Publishers who fail to meet minimum industry benchmarks for consumer data collection, usage, and sharing risk being excluded from consideration by responsible media buyers. Through this partnership, publishers can view their PCI score compared to market benchmarks, understand their standing across key risk categories, and receive actionable recommendations to improve their data compliance profile.

"Data integrity and compliance are now as fundamental to digital advertising as viewability and brand safety," said Neal Thurman, Co-Founder, CEO of The Brand Safety Institute." By providing publishers free access to Compliant's insights, we're fostering a more transparent and responsible advertising ecosystem that protects consumer privacy and drives business growth."

“While establishing standards has always been important, ensuring transparency and compliance is essential for the future of digital advertising. Standards only matter if they’re enforceable. Without that, the industry risks losing consumer trust and inviting greater regulatory scrutiny,” said Scott Cunningham, IAB Tech Lab founder and Initiative Lead, NewspassID. “We must continue developing and implementing initiatives that foster transparency, promote compliance, and ensure responsible data handling. Tools that provide this kind of visibility are critical for building strong, successful B2B and B2C relationships.”

"We are witnessing a fundamental shift in the digital advertising landscape. Data integrity has emerged as the critical determinant of success. Previously, advertisers held the advantage, but now, publishers are equally empowered. As the industry increasingly prioritizes data integrity as a core curation signal, it is imperative that all stakeholders possess the same insights and data," said Jamie Barnard, Co-Founder and CEO of Compliant. "This initiative democratizes access to critical compliance data, enabling publishers to navigate the complexities of programmatic business with confidence. By leveling the playing field, we are ushering in a new era of transparency and equity, positioning publishers to not just survive, but to truly thrive."

Publishers may apply to receive their PCI scores, MFA ratings, and more via the BSI Publisher Quality Utility available here.

About Brand Safety Institute
The Brand Safety Institute (BSI) was founded to professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education. By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute helps foster a community of leaders prepared to safeguard their own brands, those of partners, and the broader digital advertising supply chain. For more information on BSI, please visit www.brandsafetyinstitute.com.

About Compliant
Compliant is a leading provider of data integrity signals in digital advertising, offering tech solutions, data, and actionable insights to brands, agencies and publishers. The company assesses data integrity across owned and paid media, delivering benchmarks by market, category, and brand. By prioritizing quality media and real audiences, Compliant helps advertisers reduce waste, avoid risk, and improve campaign effectiveness. Data integrity is quickly becoming a media standard, and Compliant is leading the charge.

Led by industry veterans Elliot Bell (formerly of Facebook), Magid Souhami (formerly of P&G), and Jamie Barnard (formerly of Unilever), the founding team offers expertise in media, technology, digital governance, and data compliance. Compliant is a strategic partner of the World Federation of Advertisers (WFA) and works closely with the Association of National Advertisers (ANA). Learn more at www.compliant.global.

Press Contact
Kite Hill PR for Compliant
compliant@kitehillpr.com

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