How to Be More Inclusive in Your DEI Approach and Avoid Pitfalls
You have been doing your homework. You now have some thoughts on how you might approach DEI for your organization, or to be more focused on the demography of your consumers – you are pulling together your gameplan, but what are the most common mistakes and pitfalls? This section give some strong examples of ideas you should emulate and ideas that perhaps wind up at a dead end. Think critically about how you and your organization arrive at the intended goal.
Hispanic American consumers were also the most prominent minority market with purchasing power in 2020, growing 87% over the past ten years.
The pattern they see is regardless of whether they’re involved in these ERGs, they’re not seeing much in the way of progress,” said Karthick Ramakrishnan, founder of AAPI Data.
Providing value to the community places you in the lead in the race toward truly personalized experiences
Christina Applegate, dealing with MS, calls Candace Owens' dismissive comments about a Skims ad with a model in a wheelchair "horrifying" and "gross."
What women need to know about success at work
Despite the increase in organizations adopting DEI initiatives and the proliferation of DEI firms and practitioners, the big, poorly kept secret is that the majority of these initiatives are less effective than many make them out to be. On the one hand, there is a lack of standards, consistency, and accountability among DEI practitioners. And on the other, organizations keep asking for, and funding, interventions that don’t work. This phenomenon that purports to end inequity but instead sustains it at great cost to marginalized populations is called the DEI-Industrial Complex. To end it, the author, a DEI practitioner, provides four actions for organizations and DEI practitioners to take: 1) Identify DEI challenges before prescribing DEI solutions, 2) find the right specialist(s), 3) measure not only inputs, but outcomes, and 4) have those doing the work inform the budget for it.
Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
GroupM plans to ask clients to invest at least 5% of their budgets in media outlets owned or focused on diverse communities
We asked for expert insight and tips on appropriately understanding diversity and inclusion in marketing. Click on this article to learn what we found.
It's time for brands to take initiative, evaluate their blocklists, and review partnerships to ensure their advertising is genuine, inclusive, and aligns with consumers' needs. Tune in to Juliet McCutcheon, Channel Factory, Vanessa Vidad, ISBA, Will McMahon, Spark Foundry, and Kara McClure, Mindshare, for a panel discussion on how brands can invest in diverse creators and communities.
Find out Christopher Kenna’s, CEO and Founder of diversity-driven marketing agency, Brand Advance, three top tips for building inclusive brands here.