How Are We Doing as an Industry?
In 2020/21 many in the marketing & advertising fields made “promises” to be better, lead change, and achieve goals for diversity, including increased spending levels. In 2023, there has been much discussion around the industry not achieving those stated goals. Efforts to focus on DEI became challenging to realize, and other business pressures distracted us from the focus on DEI efforts. This section looks and some of the common missteps regarding DEI, and show how in some cases, how we actually move in the wrong direction despite good intentions.
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
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