How Are We Doing as an Industry?

In 2020/21 many in the marketing & advertising fields made “promises” to be better, lead change, and achieve goals for diversity, including increased spending levels. In 2023, there has been much discussion around the industry not achieving those stated goals. Efforts to focus on DEI became challenging to realize, and other business pressures distracted us from the focus on DEI efforts. This section looks and some of the common missteps regarding DEI, and show how in some cases, how we actually move in the wrong direction despite good intentions.

A Diversity Report for the Advertising/Marketing Industry (2023) External Link

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

Are You Really Supporting Diverse Suppliers? External Link

Here are three questions to ask your suppliers to see if they're the real deal or pretending to be diverse-owned and just white-labeling another company's technology.

'Something has gone very wrong': the truth about DEI External Link

As chief diversity officer at Walgreens, I learned a hard truth: DEI programs aren't working.

Agencies owned or run by white execs jump to 90%, 4A's diversity report finds External Link

Survey shows diversity actually worsened in some areas, such as creative, last year.

In 2021, 73% of Agency Leaders Were White. Now It's 90%. External Link

How agency execs are pushing diversity forward while the industry goes backward.

DEI Action Is In, and Diverse Media Needs More Budget Share External Link

Stop measuring investment in terms of meeting social responsibility targets.

Three Reasons Why Diversity, Equity And Inclusion Efforts Fail External Link

There are three reasons why your company's diversity, equity and inclusion efforts fail, these include employee fatigue, backlash, and denial of inequality. Here Lily Zheng shares what we can do to tackle these issues.

Diverse representation in video ads receded in 2022, analysis finds External Link

A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

5 reasons your DEI initiatives implode External Link

The CEO and founder of Maximum Communications offers a frank perspective on what makes well-intentioned programs blow up or fizzle out.