The Case for DEI as a Growth Strategy: Reports and Guidance

Over the years, many organizations have tried to document the scale of the issue, the importance of having DEI goals, practical advice for moving a DEI agenda forward, and its impact not only on business practices, but on and business results as well. In this section you will find reports and papers that that attempt to address all those issues - and some that focus on only some of the issues.

What holds them together is the idea that with changing demographics of America, that business who lack a vision for addressing DEI will suffer the consequence; lack of the right talent in the organization to make best decisions and lack of consumer connectivity in the actual marketplace, leading to diminished brand/company performance.

The sources contained herein, are substantial reports and papers that help paint the current picture and pathways to more successful DEI programs. Included is the much-quoted report from McKinsey & Co. in 2020 that builds a clear case for the profitability of a well-hewn DEI integration to the business. Other reports add additional layers of perspective on the topic and hopefully a rounder view of the topic and a greater appreciation for the varied elements required for success.

The commercial case for intentional media investment - and how to ensure its success External Link

How can advertisers increase diversity and show allyship? Enter intentional media - here's how to ensure its sucess.

MundoNow Hits 10 Million Downloads External Link

Mundo Now, la empresa número uno de medios digitales en español en Estados Unidos que opera de forma independiente, surpasses ten million downloads in its first year.

Club Courage & The Equity Lounge

BSI partnered with Bospar, an awarding winning PR firm, to present Club Courage & The Equity Lounge at the 2023 Brand Safety Summit in NYC. Learn more about this effort highlighting the need for brands to push inclusivity in their marketing efforts — a $5.4 trillion opportunity!

Nearly 30% of Gen Z adults identify as LGBTQ, national survey finds External Link

More than one in four Gen Z adults in the U.S. identify as lesbian, gay, bisexual, transgender or queer, dwarfing the percentages of LGBTQ Americans in older age groups, a new survey found.

How Latinos' Cultural Influence Increases as They Become the Fastest Growing Minority in the U.S External Link

According to Collage Group, the Hispanic influence in the U.S. has to do with its size and economic growth

US LGBTQ Spending Surpasses 1.4 Trillion Dollars in 2021 External Link

LGBTQ+ is the fastest growing minority segment in the US according to census data. The Pride Co-op, a LGBTQ-focused market research and intelligence agency, released its 2022 annual Q+ Report today, which looks at the LGBTQ+ community in the US.

Adweek named Starcom's Puig team the recipients of the Media Plan of the Year award External Link

This Rabanne campaign utilized Publicis Media's Inclusive Buying Protocol (IBP) and won the Best Use of Data category. Our approach to "Reprogramming Programmatic for Diversity" is an output from our industry consortium The Once & For All Coalition (OFA).

Radio meets multicultural audiences where they live (and play) External Link Video

BSI's CMO, Louis Jones, participates in a Radio Advertising Bureau (RAB) video on the strength of radio in connecting with diverse consumers. 

DEI still a strong strategy despite backlash — here’s what the numbers say External Link

Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

Diversity wins: How inclusion matters External Link

The business case for diversity, equity, and inclusion (DE&I) is stronger than ever. Taking a closer look at diversity winners reveals what can drive real progress.

A Diversity Report for the Advertising/Marketing Industry (2022) External Link

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

A marketer’s approach to diversity and inclusion External Link

This guide will showcase some outstanding examples of work, as well as offering practical advice on how you can channel diversity both across your creative and in your company more generally (ensuring you are ‘walking the talk’).

Consumer Sentiment and Conscious Advertising External Link

The Conscious Project initiative is designed to improve the advertising ecosystem through responsible blocking and inclusive targeting.

11 Brands That Successfully Model Diverse And Inclusive Advertising External Link

Most business leaders understand the well-documented benefits that having a diverse workforce can deliver for their company’s culture and bottom line. But what about increasing DEI in marketing and advertising?

Winning for the long-term: Investing in diverse-owned media External Link

Investing in diverse-owned media often allows brands to better engage diverse audience segments.

Minority-Owned Media Gets A Boost With Nielsen’s New Study External Link

The movement for racial justice over the last two years empowered diverse communities to raise their voices and call for action and advocacy from brands and businesses. The marketing and advertising industry met the call to action by committing to increase investment in diverse-owned media.

How to Navigate Pushback to Diversity, Equity and Inclusion Efforts External Link

Pushback against DEI initiatives is not new, but an increased focus on them has resulted in more opposition. Discover how to navigate pushback to DEI efforts.