The Case for DEI as a Growth Strategy: Reports and Guidance
Over the years, many organizations have tried to document the scale of the issue, the importance of having DEI goals, practical advice for moving a DEI agenda forward, and its impact not only on business practices, but on and business results as well. In this section you will find reports and papers that that attempt to address all those issues - and some that focus on only some of the issues.
What holds them together is the idea that with changing demographics of America, that business who lack a vision for addressing DEI will suffer the consequence; lack of the right talent in the organization to make best decisions and lack of consumer connectivity in the actual marketplace, leading to diminished brand/company performance.
The sources contained herein, are substantial reports and papers that help paint the current picture and pathways to more successful DEI programs. Included is the much-quoted report from McKinsey & Co. in 2020 that builds a clear case for the profitability of a well-hewn DEI integration to the business. Other reports add additional layers of perspective on the topic and hopefully a rounder view of the topic and a greater appreciation for the varied elements required for success.
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BSI partnered with Bospar, an awarding winning PR firm, to present Club Courage & The Equity Lounge at the 2023 Brand Safety Summit in NYC. Learn more about this effort highlighting the need for brands to push inclusivity in their marketing efforts — a $5.4 trillion opportunity!
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According to Collage Group, the Hispanic influence in the U.S. has to do with its size and economic growth
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BSI's CMO, Louis Jones, participates in a Radio Advertising Bureau (RAB) video on the strength of radio in connecting with diverse consumers.
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Pushback against DEI initiatives is not new, but an increased focus on them has resulted in more opposition. Discover how to navigate pushback to DEI efforts.