Leveraging BSO Certification as a Differentiator in Market

Posted by Christine Desrosiers • Mar 5, 2021 5:04:24 PM

Talking points for companies’ sales and business development teams to explain why their investment in an in-house BSO makes them a superior partner, versus those companies who do not make that investment.

Leveraging BSO Certification as a Differentiator in Market

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Topics: Certification, Brand Safety Officers, Publishers, Malware, Standards, SSP, DSP, buy side, sell side, Brand Marketers, Agencies, Verification & Measurement Vendors, vendors, subject matter experts, trends, revenue, Sales, marketplace, marketing, talking points, competition

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Leveraging BSO Certification as a Differentiator in Market