Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Understanding, Explaining, and Demonstrating the Value of a BSO
by Christine Desrosiers on Mar 4, 2021 7:22:57 PM
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Identifying, Preventing, and Addressing Adjacency Issues
by Christine Desrosiers on Feb 15, 2021 9:04:44 PM
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Brand Safety Metrics 101
by Christine Desrosiers on Feb 15, 2021 8:35:45 PM
Brand Safety Metrics 101, and introduction to the fundamental brand safety metrics
