As the 2020 election approaches, and digital political advertising increases, publishers and buyers need policies and transparency to preserve brand safety.
Christine Desrosiers
Christine Desrosiers serves as BSI's very first Brand Safety Officer in Residence, and also sits on the BSI Board of Advisors.
Recent Posts
Brand Safety Officer in Residence Mailbag: Political Advertising
by Christine Desrosiers on Sep 16, 2020 12:11:28 PM
The 2020 election approaches, and political advertising in digital increases. As it becomes more divisive, publishers have to decide if it is appropriate for their brands.
