There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...