Brand Safety Institute Blog

Balancing Brand Safety in the Shakey Gaming Space

In-Game Ads: the Ever-Shifting Frontier

The Gaming Landscape – Advertisers Take Notice

Cybersecurity & Privacy Concerns Hit Gamers Hard

Empowering Women in Gaming: A Journey of Inclusion and Advocacy

Rethinking Brand Safety: Why Women Matter in Advertising

AI shakes up the Gaming Industry – A Bold New World Ahead

Navigating Opportunity in the Esports Universe

Gaming Faces a Future Triple Threat Amidst Industry Shifts

Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms

Subscription Models in Gaming - A Paradigm Shift of Possibility

Sentiment and Civility in Podcast Advertising

Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers

Brand Responsibility like Media Responsibility is both Brand and People Safe

Shifting Acts to Action: Authenticity in DE&I

Fashion Meets Commerce in the Gaming Metaverse

The Threat of Bad Actors in Generative AI for Brand Safety

BSI Marketer Roundtable 2024 Forecast

Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies

Navigating Trust and Brand Safety in Gaming

Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why

Breaking Barriers: Navigating Diversity in the Gaming World

Partnerships and Reach in Digital Advertising for Gaming

BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles

Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry

Brand Safety in the Expansive World of Gaming: Challenges and Opportunities

Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising

New Approaches to AI in Brand Safety from BSI and Unitary

Navigating Brand Safety and Transparency in the World of Kids' Advertising

Prioritizing Game Developers' Well-being in Digital Advertising

Esports: Where Advertisers Can Get an Edge in the Digital Age

Navigating Multi-Media Channels in a Brand Safe Manner

Representation Matters to Black Americans (and other Americans...)

Unlocking the Power of LinkedIn: Why Content Creators Should Consider Posting on the Platform

Noonoouri: The Rise of the Digital Popstar in a World of AI Integration

The Power of Influence and Changing Marketing Trends

Will AI Drive the Next Wave of Social Platform Popularity?

Sustainability as an overarching ESG strategy for Companies… Congratulations GUESS? Inc.!

AJ Brown Set to Drive Industry Acceleration at BSI as COO

The Battle for Influencer Dominance: How Social Media Apps Are Changing the Face of Marketing

So what does Cloud Computing have to do with Gaming? Almost everything.

When "No Good Deed Goes Unpunished”

Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?

Responsibly Fostering Regulation in Gaming and Live-Streaming

AI Will Be Available in Several Flavors according to Gartner Report on AI Trends

Controversy Erupts as Minecraft Publisher Imposes Stricter Content Guidelines

Evolution in Digital Advertising for Live and Streaming Content

Brand Safety is a Continuous Balancing Act

Kwebbelkop's Innovative Leap into VTubing: A Pioneering Approach to Content Creation

Enhancing the Balance Between DE&I and AI in Digital Advertising

"AI Safety" - A Misnomer at Best

Gaming Streamer Giveaway Event in NYC Turns Chaotic

Can Threads Hang On To Attract Advertisers?

Managing a New World of Advertising While Learning About It

Always Exercise Caution When Associating with Influencers

Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments

Navigating Brand Safety in LGBTQ Media

Brand Safety and Trust in Live-Stream - A Balancing Act

Knowing Your Partners is also Crucial in Gaming

The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising

The Post-COVID Gaming Market Opportunity

Esports: Thriving Industry or Thirsting Niche

The Rise of Influencers and the Ongoing Legacy of Content Creators

The Potential and Perils of Live & Live-Streamed Entertainment

Could Biore’s influencer backlash have been avoided?

BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal

Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter

Mobile Gaming Places Power in the Palms of Consumers & Advertisers

AI Trends in Digital Advertising for Gaming

What Does Twitter's New CEO Mean for Advertisers?

BSI Board Member, Chris Marino, on Adweek's Young Influentials Podcast

Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?

Obituary Pirates and Brand Safety

What's Possible at Twitter; According to Twitter at POSSIBLE

Brand Safety in the Growing Esports Arena

Retail Media Heats Up Under Scrutiny

GumGum Raising Table Stakes in Brand Safety

Context in Digital Advertising Adjacent to Gaming Content

Streaming Growth Raises New Brand Safety and Suitability Issues

Meta Releases Brand Suitability Controls Based on GARM Framework

The Rise of Content Creators in Advertising & Brand Safety

Ad Industry Growth Driven by Digital, According to MAGNA Global

Return and Risk in the Gaming Environment

Advertisers have opportunity to lean into gaming and connect with audiences

Brand Safety for Gaming and Live Entertainment

In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence

Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency

AdWeek: Marketers, Agencies, Platforms Need to Go on Offense

OCD Media: Why We’re Sour on Programmatic

"Ham-fisted" Brand Safety Practices Harm DEI Efforts

Consumer Privacy is Brand Safety

Fight Terrorist Content – in Real Time, on Your Platform or Site

Staff Departures Raise Questions About Twitter Analytics

Brand Safety Institute Quoted by the BBC

Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All

BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!

The Next Digital Evolution: Building Trust in a Digital-First World

TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content

Brand Safety Institute Welcomes Louis Jones in New Role of Chief Marketing Officer and Announces 2023 Brand Safety Officer-in-Residence

TikTok Launches Inventory Filter to Help Brands Align with Content

Industry Orgs Release Set of Guidelines for Diverse Suppliers

Early-Bird Rates for Brand Safety Week 2022 Run Through July 31

Industry Initiative Seeks to Support News Efforts During Crisis Times

Two Brand Safety Takeaways from 2022 AdMonsters Ops Event

Erica DeLorenzo Joins BSI as COO to Help Lead Growth

IAB Tech Lab Launches Global Privacy Platform

When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe

The Fight Continues, Part 2

BSI Co-Founder, Industry Experts Weigh In On Elon's Bid for Twitter

IAB's Annual Revenue Report Shows "Astonishing" Growth in 2021

The Fight Continues: Microsoft Removed 3 Billion Ads in 2021

BSI at SXSW 2022

BSI to Co-Host Brand Safety Week 2022 in November in NYC

5 Insights on Brand Safety, Suitability, and Responsible Media

Another Take in the Debate over Advertising on News

Advocating a New Approach to Brand Suitability

GARM Issues Release to Help Brands Navigate Brand Suitability in Time of War

Context Matters: Brand Safety Lessons from the CNN Ad Uproar

CNN Ad Placement Raises the Question: Is War Brand Safe?

YouTube Details Efforts to Combat Misinformation

CTV Leads the Way in 2022; Brand Safety Must Keep Pace

Post-Mortem: Thoughts on the IAB's Annual Leadership Meeting

If Only Someone Was Working on Brand Suitability Standards

Louis Jones Reminds Us to "Do Better"

Brand Safety Institute Launches New Certification to Train Enterprise-Wide Teams on Key Brand Safety Issues

MMA launches Brand Safety and Suitability Strategy Guide

Numbers Don't Lie: New Study Confirms Doing Good is Good for Business

Study: Reliable News Sources a Haven for Brand Safe Advertising

What Does “Moneyball” Have to Do with Brand Safety?

Brand Safety Leaders Launch Annual Brand Safety Week in November

Brand Safety Lessons in Ozy Media's Downfall

GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands

Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech

Media Quality, Social Responsibility, and the Evolution of Brand Safety

The Evolution of Brand Safety, with Neal Thurman

85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies

On the language of brand safety and corporate social responsibility

Louis Jones featured in AdWeek

BSI Publishes Brand Safety Resource Library

TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues

A Brand Safety Conversation, part two

A Brand Safety Conversation, part one

BSI Names Louis Jones as Incoming Brand Safety Officer in Residence

Brand Safety Officer in Residence Mailbag: Managing Political Advertising

Brand Safety Officer in Residence Mailbag: Political Advertising

Local News Advertising Inclusion List: Impact and Improvement

The Role of the Brand Safety Officer

Brands, Safety, and Responsibility

Brand Safety Officer Unboxing

News is brand safe

BSI Announces Inaugural Class of Certified Brand Safety Officers

Brand Safety Institute Hires Christine Desrosiers As First Brand Safety Officer In Residence

Don't let brand safety turn a pandemic into a publishing crisis

Two new studies show the importance, and fragility, of consumer trust in brand advertising

BSI featured in the New York Times

Brand Safety Bingo

Inconceivable!

Top advertisers still funding disinformation and conspiracy theories

IAB Europe finds brand safety a key and growing priority

Fox calls an audible on political ads during the Super Bowl

4A’s release Brand Safety Playbook addendum for OTT/CTV

Brand Safety Requires Effective Identification Measures

Identification: It's as easy as A-B-C

YouTube tests advertisers notions of brand suitability

Top Brand Safety Execs Name 2020 As Year Of The Consumer

Brand Safety Defined: 2020 the Year of the Consumer

Banking on Brand Safety Officers

Tragedy of the Commons

Fake news; real profits

CHEQ checks in on the block list backlash

Facebook: It Takes a Village

Sleeping Giants isn't your Brand Safety Officer

Let's get specific

IAPP Passes 25,000 Certifications Milestone

"Your ad here" - whether you know it or not

Do you trust me?

Advertisers are abandoning news, but should they?

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

Only you can prevent brand safety crises

Advertisers biggest challenge: brand safety

Publishers earn slightly more from targeted ads; but at what cost?

American Hustle

Unilever needs you for their marketing team

If you haven’t got your health

Brand Safety is hard work

Tech is failing brand safety

Influencers caught with thumbs on the scale

Influencer marketing is still marketing

Is your brand at risk from Kyle?

High-level performance marketers are in high demand; but are they brand safe?

Mark Pritchard on achieving "Transparency 2.0"

BSI Advisory Board member quoted in new brand safety ebook

New ad fraud studies cast doubt on billions - with a "b" - of impressions

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

4A's Releases Brand Safety Playbook, in Partnership with BSI

Brand Safety Institute Names Two Dozen Industry Leaders To Help Design Brand Safety Curriculum

Defining Brand Safety: Execution Challenges

Defining Brand Safety

Brand Safety Institute Launches To Educate And Accredit Brand Safety Execs In Digital Ad Industry