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Brand Safety Institute Blog
Balancing Brand Safety in the Shakey Gaming Space
In-Game Ads: the Ever-Shifting Frontier
The Gaming Landscape – Advertisers Take Notice
Cybersecurity & Privacy Concerns Hit Gamers Hard
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
Rethinking Brand Safety: Why Women Matter in Advertising
AI shakes up the Gaming Industry – A Bold New World Ahead
Navigating Opportunity in the Esports Universe
Gaming Faces a Future Triple Threat Amidst Industry Shifts
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
Subscription Models in Gaming - A Paradigm Shift of Possibility
Sentiment and Civility in Podcast Advertising
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
Brand Responsibility like Media Responsibility is both Brand and People Safe
Shifting Acts to Action: Authenticity in DE&I
Fashion Meets Commerce in the Gaming Metaverse
The Threat of Bad Actors in Generative AI for Brand Safety
BSI Marketer Roundtable 2024 Forecast
Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies
Navigating Trust and Brand Safety in Gaming
Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why
Breaking Barriers: Navigating Diversity in the Gaming World
Partnerships and Reach in Digital Advertising for Gaming
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
New Approaches to AI in Brand Safety from BSI and Unitary
Navigating Brand Safety and Transparency in the World of Kids' Advertising
Prioritizing Game Developers' Well-being in Digital Advertising
Esports: Where Advertisers Can Get an Edge in the Digital Age
Navigating Multi-Media Channels in a Brand Safe Manner
Representation Matters to Black Americans (and other Americans...)
Unlocking the Power of LinkedIn: Why Content Creators Should Consider Posting on the Platform
Noonoouri: The Rise of the Digital Popstar in a World of AI Integration
The Power of Influence and Changing Marketing Trends
Will AI Drive the Next Wave of Social Platform Popularity?
Sustainability as an overarching ESG strategy for Companies… Congratulations GUESS? Inc.!
AJ Brown Set to Drive Industry Acceleration at BSI as COO
The Battle for Influencer Dominance: How Social Media Apps Are Changing the Face of Marketing
So what does Cloud Computing have to do with Gaming? Almost everything.
When "No Good Deed Goes Unpunished”
Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?
Responsibly Fostering Regulation in Gaming and Live-Streaming
AI Will Be Available in Several Flavors according to Gartner Report on AI Trends
Controversy Erupts as Minecraft Publisher Imposes Stricter Content Guidelines
Evolution in Digital Advertising for Live and Streaming Content
Brand Safety is a Continuous Balancing Act
Kwebbelkop's Innovative Leap into VTubing: A Pioneering Approach to Content Creation
Enhancing the Balance Between DE&I and AI in Digital Advertising
"AI Safety" - A Misnomer at Best
Gaming Streamer Giveaway Event in NYC Turns Chaotic
Can Threads Hang On To Attract Advertisers?
Managing a New World of Advertising While Learning About It
Always Exercise Caution When Associating with Influencers
Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments
Navigating Brand Safety in LGBTQ Media
Brand Safety and Trust in Live-Stream - A Balancing Act
Knowing Your Partners is also Crucial in Gaming
The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising
The Post-COVID Gaming Market Opportunity
Esports: Thriving Industry or Thirsting Niche
The Rise of Influencers and the Ongoing Legacy of Content Creators
The Potential and Perils of Live & Live-Streamed Entertainment
Could Biore’s influencer backlash have been avoided?
BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal
Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
AI Trends in Digital Advertising for Gaming
What Does Twitter's New CEO Mean for Advertisers?
BSI Board Member, Chris Marino, on Adweek's Young Influentials Podcast
Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
Obituary Pirates and Brand Safety
What's Possible at Twitter; According to Twitter at POSSIBLE
Brand Safety in the Growing Esports Arena
Retail Media Heats Up Under Scrutiny
GumGum Raising Table Stakes in Brand Safety
Context in Digital Advertising Adjacent to Gaming Content
Streaming Growth Raises New Brand Safety and Suitability Issues
Meta Releases Brand Suitability Controls Based on GARM Framework
The Rise of Content Creators in Advertising & Brand Safety
Ad Industry Growth Driven by Digital, According to MAGNA Global
Return and Risk in the Gaming Environment
Advertisers have opportunity to lean into gaming and connect with audiences
Brand Safety for Gaming and Live Entertainment
In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
OCD Media: Why We’re Sour on Programmatic
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
Consumer Privacy is Brand Safety
Fight Terrorist Content – in Real Time, on Your Platform or Site
Staff Departures Raise Questions About Twitter Analytics
Brand Safety Institute Quoted by the BBC
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!
The Next Digital Evolution: Building Trust in a Digital-First World
TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content
Brand Safety Institute Welcomes Louis Jones in New Role of Chief Marketing Officer and Announces 2023 Brand Safety Officer-in-Residence
TikTok Launches Inventory Filter to Help Brands Align with Content
Industry Orgs Release Set of Guidelines for Diverse Suppliers
Early-Bird Rates for Brand Safety Week 2022 Run Through July 31
Industry Initiative Seeks to Support News Efforts During Crisis Times
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
Erica DeLorenzo Joins BSI as COO to Help Lead Growth
IAB Tech Lab Launches Global Privacy Platform
When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe
The Fight Continues, Part 2
BSI Co-Founder, Industry Experts Weigh In On Elon's Bid for Twitter
IAB's Annual Revenue Report Shows "Astonishing" Growth in 2021
The Fight Continues: Microsoft Removed 3 Billion Ads in 2021
BSI at SXSW 2022
BSI to Co-Host Brand Safety Week 2022 in November in NYC
5 Insights on Brand Safety, Suitability, and Responsible Media
Another Take in the Debate over Advertising on News
Advocating a New Approach to Brand Suitability
GARM Issues Release to Help Brands Navigate Brand Suitability in Time of War
Context Matters: Brand Safety Lessons from the CNN Ad Uproar
CNN Ad Placement Raises the Question: Is War Brand Safe?
YouTube Details Efforts to Combat Misinformation
CTV Leads the Way in 2022; Brand Safety Must Keep Pace
Post-Mortem: Thoughts on the IAB's Annual Leadership Meeting
If Only Someone Was Working on Brand Suitability Standards
Louis Jones Reminds Us to "Do Better"
Brand Safety Institute Launches New Certification to Train Enterprise-Wide Teams on Key Brand Safety Issues
MMA launches Brand Safety and Suitability Strategy Guide
Numbers Don't Lie: New Study Confirms Doing Good is Good for Business
Study: Reliable News Sources a Haven for Brand Safe Advertising
What Does “Moneyball” Have to Do with Brand Safety?
Brand Safety Leaders Launch Annual Brand Safety Week in November
Brand Safety Lessons in Ozy Media's Downfall
GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands
Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech
Media Quality, Social Responsibility, and the Evolution of Brand Safety
The Evolution of Brand Safety, with Neal Thurman
85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies
On the language of brand safety and corporate social responsibility
Louis Jones featured in AdWeek
BSI Publishes Brand Safety Resource Library
TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
A Brand Safety Conversation, part two
A Brand Safety Conversation, part one
BSI Names Louis Jones as Incoming Brand Safety Officer in Residence
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
Brand Safety Officer in Residence Mailbag: Political Advertising
Local News Advertising Inclusion List: Impact and Improvement
The Role of the Brand Safety Officer
Brands, Safety, and Responsibility
Brand Safety Officer Unboxing
News is brand safe
BSI Announces Inaugural Class of Certified Brand Safety Officers
Brand Safety Institute Hires Christine Desrosiers As First Brand Safety Officer In Residence
Don't let brand safety turn a pandemic into a publishing crisis
Two new studies show the importance, and fragility, of consumer trust in brand advertising
BSI featured in the New York Times
Brand Safety Bingo
Inconceivable!
Top advertisers still funding disinformation and conspiracy theories
IAB Europe finds brand safety a key and growing priority
Fox calls an audible on political ads during the Super Bowl
4A’s release Brand Safety Playbook addendum for OTT/CTV
Brand Safety Requires Effective Identification Measures
Identification: It's as easy as A-B-C
YouTube tests advertisers notions of brand suitability
Top Brand Safety Execs Name 2020 As Year Of The Consumer
Brand Safety Defined: 2020 the Year of the Consumer
Banking on Brand Safety Officers
Tragedy of the Commons
Fake news; real profits
CHEQ checks in on the block list backlash
Facebook: It Takes a Village
Sleeping Giants isn't your Brand Safety Officer
Let's get specific
IAPP Passes 25,000 Certifications Milestone
"Your ad here" - whether you know it or not
Do you trust me?
Advertisers are abandoning news, but should they?
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
Only you can prevent brand safety crises
Advertisers biggest challenge: brand safety
Publishers earn slightly more from targeted ads; but at what cost?
American Hustle
Unilever needs you for their marketing team
If you haven’t got your health
Brand Safety is hard work
Tech is failing brand safety
Influencers caught with thumbs on the scale
Influencer marketing is still marketing
Is your brand at risk from Kyle?
High-level performance marketers are in high demand; but are they brand safe?
Mark Pritchard on achieving "Transparency 2.0"
BSI Advisory Board member quoted in new brand safety ebook
New ad fraud studies cast doubt on billions - with a "b" - of impressions
Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers
4A's Releases Brand Safety Playbook, in Partnership with BSI
Brand Safety Institute Names Two Dozen Industry Leaders To Help Design Brand Safety Curriculum
Defining Brand Safety: Execution Challenges
Defining Brand Safety
Brand Safety Institute Launches To Educate And Accredit Brand Safety Execs In Digital Ad Industry