Brand Safety Institute Blog

Advertising Alongside News Is Brand Safe Even in Times of War

The AI Slop Definition That Matters Most Is The One You Haven't Written Yet

From Safety to Values: The Expanding Mandate of Brand Governance

Can AI Ads Be Conscientious and Consistent?

Defending Your Brand in 2026: A Practical Guide to Fighting Misappropriation

In Brand Safety, Chatter Matters: The Bad Bunny Dilemma

Choppy Waters: Brand Safety as Advertising Charts its Next Course

Clawdbot Promises to Be Your AI Employee. I Tested It.

Trust is Driven by Better Context and Platform Accountability

Brand Misappropriation in the Age of AI-Powered Scams: What Brands Need to Know

AI: Friend or Foe? It’s All About Context

When Gaming Creators Clash with AI Protocols – Brands Beware!

Brand Safety: Incremental Levers

The New Realities of Brand Safety in 2026

AI & Tech: Brand Accelerators & Villains

A rope bridge to a bright future

How to maximize your ad spend this holiday and beyond

Gobble Gobble - Reach not Risk

The Cost of Trusted Connection

Balancing Impact & Trust

AI Acceleration: Navigating Technology and Trust

Mantis partners with Brand Safety Institute to strengthen industry standards and expand US market presence

The Invisible Backbone: Why Digital Infrastructure Defines Modern Stability

The Precarious State of Brand Safety and Trust

Brand Relevance is the Key to Brand Safe Content

Building the Best Defense in Uncertain Times

Social Media Restrictions and Lessons Learned from Nepal’s Unrest

AI - The Next Economic Boom or the Next Tech Bubble?

Online Safety for Youth: A Chasm of Alarming Proportions

Rethinking Brand Safety in the Age of AI

Brand Safety or Suitability in the Age of AI?

Brand Safety and the Fight for Effectiveness

Brand Safety in an Age of Constrained Optionality

Brand Safety is Now a Double-Edged Sword

Cannes 2025: AI, Authenticity, and the ROI of Responsibility

2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes

AI, Accountability, and Assurance - Getting it Right

The Brand Safety Industry Needs to be More “Fit” for Purpose

Building Smarter Standards for a Complex Media Landscape

Brand Safety: An Accurate Reflection

How Can AI Integrated Brand Safety Process Strategic Chaos?

TikTok Announces Footnotes, Continuing Momentum for Crowdsourced Context

Brand Safety Institute and Compliant Launch Industry-First Data Integrity Dashboard

Brand Safety is a Difficult Dance in a Chaotic Landscape

Brand Safety in an AI-Driven World: There is Risk in Rushing it

Brand Safety in 2025: Ambiguity, Decisive Moves, and the Road Ahead

Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?

The Advertiser/Consumer Conundrum in Gaming – Chicken or Egg?

Brand Safety - The Constant Battle Between Challenges & Solutions

Brand Safety in Flux: MFA’s, Social Media Shifts, & Reputational Risk

Brand Safety Institute Launches MFA Transparency Utility for Publishers

The High-Wire of Brand Safety

Brand Safety 2025 – Sorting through the Labyrinth of Confusion

Unifying in Divisive Times

Brand Safety Shifts Markedly in 2025

TikTok Fickleness at the Transition of Power

Leveraging AI in Brand Safety Without Losing the Human Touch

A Massive Opportunity in Gaming – Advertisers are Missing the Boat

A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers

Brand Safety 2025: Driving Customer Value

Brand Safety in Gaming: Challenges and Opportunities

Balancing AI Innovation with Brand Safety in Marketing

Mastering Keyword Exclusion: Unlocking TAG & BSI’s Toolset for Smarter Brand Safety

Bridging the Brand Safety Youth Chasm in Gaming

Zefr uses AI to battle Misinformation

Louis Jones Featured on The Advertising Forum

Balancing ROAS and Long-Term Brand Safety

The Creator Gap and Driving ROI

Avoiding Overcorrection: Balancing Brand Safety

Brand Safety vs. Supporting Journalism: You Can Do Both

Brand Safety Shifts in a World that now Challenges the Media

Brand Safety Tools Expand for a New Era

Beyond Niche: Brand Safety in the Gaming Space

On Shaky Ground: Brand Safety in an Unstable Landscape

Balancing Brand Safety for Journalism in the Age of AI

Striking the Right Balance on Safety & Suitability

Analyzing MFA Ad Spend Trends

Navigating MFA Content Mislabeling Concerns

The Push for Clearer MFA Content Detection

Recap: BSI at Cannes Lions 2024

Navigating Customization Trends in the Evolving Gaming Landscape

Gaming is Growing Fast - Brand Safety Needs to Keep Pace

Navigating the New Now: Brand Safety in Gaming

Podcasting – Mirroring the trend of Micro Influencing

Building Brand Trust in the News Landscape: Insights and Strategies

Addressing Brand Safety in the Podcast Advertising Landscape

The Evidence is Mounting; Inclusion is Good for Business

Podcasting and Live Entertainment: Trends and Challenges

Shaping the Future of Advertising: Insights from the POSSIBLE Conference's Brand Safety Panel

IAS and TikTok Expand Measurement Capabilities for Advertisers

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

A National, Efficiency Driven News Strategy Harms a Strong Democracy

The Gaming Industry - Opportunity Knocking

Balancing Brand Safety in the Shakey Gaming Space

In-Game Ads: the Ever-Shifting Frontier

The Gaming Landscape – Advertisers Take Notice

Cybersecurity & Privacy Concerns Hit Gamers Hard

Empowering Women in Gaming: A Journey of Inclusion and Advocacy

Rethinking Brand Safety: Why Women Matter in Advertising

AI shakes up the Gaming Industry – A Bold New World Ahead

Navigating Opportunity in the Esports Universe

Gaming Faces a Future Triple Threat Amidst Industry Shifts

Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms

Subscription Models in Gaming - A Paradigm Shift of Possibility

Sentiment and Civility in Podcast Advertising

Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers

Brand Responsibility like Media Responsibility is both Brand and People Safe

Shifting Acts to Action: Authenticity in DE&I

Fashion Meets Commerce in the Gaming Metaverse

The Threat of Bad Actors in Generative AI for Brand Safety

BSI Marketer Roundtable 2024 Forecast

Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies

Navigating Trust and Brand Safety in Gaming

Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why

Breaking Barriers: Navigating Diversity in the Gaming World

Partnerships and Reach in Digital Advertising for Gaming

BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles

Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry

Brand Safety in the Expansive World of Gaming: Challenges and Opportunities

Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising

New Approaches to AI in Brand Safety from BSI and Unitary

Navigating Brand Safety and Transparency in the World of Kids' Advertising

Prioritizing Game Developers' Well-being in Digital Advertising

Esports: Where Advertisers Can Get an Edge in the Digital Age

Navigating Multi-Media Channels in a Brand Safe Manner

Representation Matters to Black Americans (and other Americans...)

Unlocking the Power of LinkedIn: Why Content Creators Should Consider Posting on the Platform

Noonoouri: The Rise of the Digital Popstar in a World of AI Integration

The Power of Influence and Changing Marketing Trends

Will AI Drive the Next Wave of Social Platform Popularity?

Sustainability as an overarching ESG strategy for Companies… Congratulations GUESS? Inc.!

AJ Brown Set to Drive Industry Acceleration at BSI as COO

The Battle for Influencer Dominance: How Social Media Apps Are Changing the Face of Marketing

So what does Cloud Computing have to do with Gaming? Almost everything.

When "No Good Deed Goes Unpunished”

Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?

Responsibly Fostering Regulation in Gaming and Live-Streaming

AI Will Be Available in Several Flavors according to Gartner Report on AI Trends

Controversy Erupts as Minecraft Publisher Imposes Stricter Content Guidelines

Evolution in Digital Advertising for Live and Streaming Content

Brand Safety is a Continuous Balancing Act

Kwebbelkop's Innovative Leap into VTubing: A Pioneering Approach to Content Creation

Enhancing the Balance Between DE&I and AI in Digital Advertising

"AI Safety" - A Misnomer at Best

Gaming Streamer Giveaway Event in NYC Turns Chaotic

Can Threads Hang On To Attract Advertisers?

Managing a New World of Advertising While Learning About It

Always Exercise Caution When Associating with Influencers

Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments

Navigating Brand Safety in LGBTQ Media

Brand Safety and Trust in Live-Stream - A Balancing Act

Knowing Your Partners is also Crucial in Gaming

The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising

The Post-COVID Gaming Market Opportunity

Esports: Thriving Industry or Thirsting Niche

The Rise of Influencers and the Ongoing Legacy of Content Creators

The Potential and Perils of Live & Live-Streamed Entertainment

Could Biore’s influencer backlash have been avoided?

BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal

Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter

Mobile Gaming Places Power in the Palms of Consumers & Advertisers

AI Trends in Digital Advertising for Gaming

What Does Twitter's New CEO Mean for Advertisers?

BSI Board Member, Chris Marino, on Adweek's Young Influentials Podcast

Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?

Obituary Pirates and Brand Safety

What's Possible at Twitter; According to Twitter at POSSIBLE

Brand Safety in the Growing Esports Arena

Retail Media Heats Up Under Scrutiny

GumGum Raising Table Stakes in Brand Safety

Context in Digital Advertising Adjacent to Gaming Content

Streaming Growth Raises New Brand Safety and Suitability Issues

Meta Releases Brand Suitability Controls Based on GARM Framework

The Rise of Content Creators in Advertising & Brand Safety

Ad Industry Growth Driven by Digital, According to MAGNA Global

Return and Risk in the Gaming Environment

Advertisers have opportunity to lean into gaming and connect with audiences

Brand Safety for Gaming and Live Entertainment

In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence

Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency

AdWeek: Marketers, Agencies, Platforms Need to Go on Offense

OCD Media: Why We’re Sour on Programmatic

"Ham-fisted" Brand Safety Practices Harm DEI Efforts

Consumer Privacy is Brand Safety

Fight Terrorist Content – in Real Time, on Your Platform or Site

Staff Departures Raise Questions About Twitter Analytics

Brand Safety Institute Quoted by the BBC

Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All

BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!

The Next Digital Evolution: Building Trust in a Digital-First World

TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content

Brand Safety Institute Welcomes Louis Jones in New Role of Chief Marketing Officer and Announces 2023 Brand Safety Officer-in-Residence

TikTok Launches Inventory Filter to Help Brands Align with Content

Industry Orgs Release Set of Guidelines for Diverse Suppliers

Early-Bird Rates for Brand Safety Week 2022 Run Through July 31

Industry Initiative Seeks to Support News Efforts During Crisis Times

Two Brand Safety Takeaways from 2022 AdMonsters Ops Event

Erica DeLorenzo Joins BSI as COO to Help Lead Growth

IAB Tech Lab Launches Global Privacy Platform

When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe