Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck
Louis Jones has joined BSI as Chief Marketing Officer. Jennette Offenberg will be BSI’s Brand Safety Officer-in-Residence commencing January, 2023.
As we remember and celebrate the legacy of Martin Luther King Jr., the advertising community should all be taking time to reflect upon the past 18 months, what has transpired, and how we might repair our ills.
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.
Advertising needs moral standards. With what we have seen in the election just past and the events of the January 6 insurrection attempt, there is no longer any excuse for inaction.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
Louis Jones is the next Brand Safety Officer (BSO) in Residence, serving in the 6-month role advising BSOs & helping the organization advance its mission.
As the 2020 election approaches, and digital political advertising increases, publishers and buyers need policies and transparency to preserve brand safety.