The Brand Safety Institute (BSI) is proud to announce the launch of an industry-first MFA Transparency Utility for...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
Brand Safety Lessons in Ozy Media's Downfall
by Brand Safety Institute on Oct 5, 2021 4:05:09 PM
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
by Christine Desrosiers on Sep 30, 2020 9:19:29 AM
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by some...
Brand Safety Officer in Residence Mailbag: Political Advertising
by Christine Desrosiers on Sep 16, 2020 12:11:28 PM
With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...
Local News Advertising Inclusion List: Impact and Improvement
by Scott Cunningham on Aug 12, 2020 7:44:51 AM
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...