Brand Safety Institute Blog

Trust is Driven by Better Context and Platform Accountability

by Victor Mills on Jan 26, 2026 8:00:05 AM

In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...

Mantis partners with Brand Safety Institute to strengthen industry standards and expand US market presence

by Brand Safety Institute on Nov 5, 2025 11:56:59 AM

Mantis partners with Brand Safety Institute to enhance brand safety standards through a strategic collaboration and inclusion of their metrics in BSI's Publisher Quality Utility.

Social Media Restrictions and Lessons Learned from Nepal’s Unrest

by Victor Mills on Sep 16, 2025 12:35:11 PM

For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.

Online Safety for Youth: A Chasm of Alarming Proportions

by Victor Mills on Aug 20, 2025 6:10:18 PM

The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...

Brand Safety Institute Launches MFA Transparency Utility for Publishers

by Brand Safety Institute on Mar 3, 2025 1:00:00 AM

BSI unveils a groundbreaking MFA Transparency Utility for publishers, enhancing transparency and data symmetry in digital advertising. Discover how this initiative benefits publishers and the entire ecosystem.

TikTok Fickleness at the Transition of Power

by Victor Mills on Jan 21, 2025 2:38:08 PM

Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...