Navigate the complexities of brand safety in today's cultural landscape, using Bad Bunny's Super Bowl performance as a case study in balancing relevance and risk.
Public trust in generative AI remains fragile. At the same time brands and agencies accelerate adoption of AI-powered tools. For brands and their partners, the mandate is balance. Brand safety in 2026 is no longer just a media problem or a technology...
The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.
Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
In an era defined by rapid shifts in the advertising and global economic landscape, brands and publishers are grappling with unprecedented challenges. The need for transparency and adaptability has never been more critical to brand safety, whether a...
Brand safety once meant protecting against harmful content, but today it’s often applied more broadly to avoiding “hot button” topics - including legitimate news reporting on issues like politics, public health, and social movements.
Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...
Marketers must adapt and innovate to navigate the post-cookie era successfully and reshape digital advertising in a privacy-conscious manner. This blog explores the challenges and opportunities of these changes, including the need for first-party data,...
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.