Elon Musk faced advertisers at MMA Global's POSSIBLE event, and BSI was in the room to hear what he had to offer.
Neal Thurman
Recent Posts
CNN's placement of an ad next to war footage shows brand safety teams that adjacency isn’t a monolithic concept and that context and channel matter
BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.
A new study came out strongly in favor of alignment between brand values and adjacent content improving brand perception and consumer intent.