The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
by Brand Safety Institute on Nov 22, 2023 4:00:34 PM
The Drum has a new article on Elon Musk's suit against Media Matters for the watchdog's claims that "X sometimes run...
Context in Digital Advertising Adjacent to Gaming Content
by Brand Safety Institute on Apr 17, 2023 5:00:00 PM
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience,...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
Numbers Don't Lie: New Study Confirms Doing Good is Good for Business
by Neal Thurman on Dec 13, 2021 5:00:00 AM
GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands
by Brand Safety Institute on Sep 24, 2021 3:44:05 PM
Media Quality, Social Responsibility, and the Evolution of Brand Safety
by Brand Safety Institute on Aug 11, 2021 6:55:54 PM
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.