AI disclosure standards exist, but the advertising industry must prove compliance and address gaps to enhance trust and transparency in digital advertising.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
In the ever-evolving landscape of podcasting and advertising overall, the integration of AI tools marks a transformative leap forward.
A great piece of research that we've published in partnership with Unitary on advancing online safety beyond the “99% effectiveness” mark.
While overall growth may slow in 2023, a new report says that digital advertising will remain the industry's engine.
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.