For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
The Brand Safety Institute and Compliant's new Data Integrity Dashboard empowers publishers with critical compliance metrics to thrive in digital advertising.
Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.
Marketers must adapt and innovate to navigate the post-cookie era successfully and reshape digital advertising in a privacy-conscious manner. This blog explores the challenges and opportunities of these changes, including the need for first-party data,...
Scalper bots have plagued various industries, from ticketing to e-commerce, and rise beyond mere ad fraud. The battle against scalper bots has highlighted the critical intersection of AI and brand safety in the digital advertising landscape.
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.
Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck