We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...